PS5 and Xbox Series X/S are extremely rare in Japan
Since 2020, Sony, Microsoft and Nintendo consoles have been experiencing massive shortages due to supply chain issues exacerbated by recent lockdowns across China.
Even if shortages have impacted markets worldwide, they have been particularly acute in Japan as companies are prioritising other regions. This has left consumers and stores battling to find gaming systems. To discourage crowding, “guerrilla sales” have arisen across Japan. It consists of low-profile sales that take place at random and without warning.
Even if Jim Ryan, the boss of PlayStation, has announced an increase in PS5 production in May, it is expected that sales won’t boost until the second half of 2023.