Ubisoft launched its “Quartz” platform to sell NFTs

Last year, almost nobody knew about the existence of NFTs. They were usually seen as an obscure virtual assets used only to tech geeks. However, as video game companies are getting started in this booming business, NFTs might be on their way to becoming mainstream.

Short for “non-fungible tokens”, NFTs are digital items whose certificates of authenticity and ownership are registered on blockchain. They can include a series of objects from art to fashion products.

This month, Ubisoft unveiled its “Quartz” platform where players can acquire NFTs called “Digits”. Since then, other game publishers have shown their interest in introducing non-fungible tokens.

As the video game industry is becoming more valuable than the movie sector, this popularity makes it ripe for introducing NFTs to a wider audience.

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